Ocean Beer
in France
Brewed to Protect the Ocean
Photo: Toby Matthews
The ocean sustains all life on Earth — yet it’s in crisis.
Scientists estimate that around $175 billion per year is needed to restore ocean health. Today, 98% of that funding is still missing.
That’s why we created Ocean Beer: a great-tasting beer that donates 100% of its profits to ocean protection.
Thanks to your support, we’ve already been able to donate over €500,000 since 2021 to organisations working on the front lines of marine restoration.
How Does Your Beer Protect the Ocean?
Ocean Beer was born from a simple but bold idea: to turn every beer into real, measurable ocean action.
So when deciding how to donate our profits, we don’t just chase the trendiest or most glamorous projects: we focus on initiatives that deliver the most concrete impact on ocean health, balancing global projects where funds are most needed with local actions that create visible change on our shores.
Deploying Marine Protected Areas around the world
50% of Ocean Beer’s profits fund Marine Protected Areas (MPAs) — one of the most effective, science-backed ways to restore ocean ecosystems.
Thanks to our partnership with Blue Alliance Marine Protected Areas, every Ocean Beer sold protects 210m² of ocean for one year in some of the world’s most biodiverse and threatened regions. The successful recovery of these marine ecosystems is evaluated and independently certified by experts from the Foundation of the CNRS (France’s leading research institution).
Photo: Matt Curnock
Restoring ocean health along France’s coasts
Photo: Julia Ochs
The other 50% of Ocean Beer’s profits support local ocean protection and restoration initiatives in France, where the beer is brewed and enjoyed.
Each year, our Scientific Advisory Board—a panel of independent ocean scientists across diverse fields—selects projects for their scientific relevance and measurable benefits to local marine life and coastal ecosystems.
Following Ocean Beer’s French launch in 2026, the first project selection session will take place at the end of the year.
Our Beers to Help the Ocean
Discover our tasty, refreshing lager — available in three formats, all contributing to concrete ocean protection.
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33cl bottle = 210m² protected
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50cl can = 320m² protected
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75cl bottle = 480m² protected
Protecting the Ocean, One Beer at a Time
We’re excited to unveil our brand-new Ocean Beer packaging, launching in 2026 — designed to make collective impact visible and to show that there is HOPE.
On this new label, every square represents one Ocean Beer, one gesture for the ocean. On its own, a single action can feel small, but together, these actions add up to real, meaningful change.
In fact, if every beer sold annually on the planet were an Ocean Beer, we could single-handedly fund the protection of 30% of the ocean — the United Nations’ goal for 2030. It’s ambitious, of course, but it shows the power of collective action when millions of people make a small move in the same direction!
This is the spirit behind Ocean Beer: more than a drink, we are a community. We give everyone a simple way to take action in their everyday life, contribute a small drop, and join a larger wave of positive change for our ocean.
Brewing Ocean Beer in France
Ocean Beer x Brasserie des Sources x IBB = Brewing for the ocean !
When we met Jean-Luc Butez, President of IBB Group, we instantly recognised how much we had in common: a lifelong love and respect for the ocean, paired with a deep sadness at how much it had declined over the past 30 years. We shared the same sense of urgency to contribute — in any way we can — to restoring the ocean back to health — and, as it happens, a passion for the challenge of brewing the best possible beer, as sustainably as possible.
After months of preparation, we're proud to launch a very exciting new collaboration: Brasserie des Sources — the most awarded brewery in France — will be brewing Ocean Beer for the French market alongside their award-winning beers, while International Beers & Beverages (IBB) will handle distribution.
Watch this space, Frenchies — Ocean Beer is coming to your local shop and pub very soon!
