A rebrand for ocean conservation

The ocean is not just beautiful — it is essential.

It produces over half the oxygen we breathe, regulates our climate, absorbs vast amounts of carbon, feeds billions of people, and supports most of life on Earth. Yet despite its importance, less than 10% of the ocean is effectively protected — and conservation efforts remain critically underfunded.
The global goal is clear: protect 30% of the ocean by 2030. Scientists agree this is the minimum needed to restore marine ecosystems, rebuild biodiversity, and strengthen climate resilience.

Here’s the powerful part:

If every beer sold annually around the world were an Ocean Beer, we could single-handedly fund the protection of that 30%.

That’s the scale of what’s possible when everyday choices turn into collective action.

Ocean Beer was created to help close the ocean funding gap in a simple, accessible way — by turning a beer into a conservation tool. Since 2021, we’ve funded over €500,000 in high-impact marine restoration projects worldwide. Projects rebuilding habitats. Projects protecting biodiversity. Projects that might otherwise never receive the support they need.

In 2026, we’re launching new branding and packaging designed to make that impact visible — and to remind people that conservation is not out of reach. It can start with something as simple as a cheers.

Ocean Beer is built differently - 100% of our profits are donated to restoring ocean health. Every project is vetted by an independent Scientific Advisory Board to ensure scientific rigor, measurable outcomes, and lasting impact.

Our funding model is intentional:

50% support the creation of Marine Protected Areas (MPAs) — one of the most effective tools to restore ocean ecosystems and rebuild marine life at scale.

50% funds local conservation projects in every country where Ocean Beer is brewed and sold, ensuring real impact close to home.

Every bottle directly contributes to protection and restoration.

Our new packaging brings this mission to life. The label features a grid of squares. Each square represents one Ocean Beer. One gesture for the ocean. Individually, a square is small. Together, they form a powerful symbol of collective impact. Because conservation at scale doesn’t happen through one grand gesture - it happens when millions of small actions move in the same direction.

This new design is a statement of possibility. A visual reminder that protecting 30% of the ocean is ambitious — but achievable.

Ocean Beer is more than a drink. It’s a funding mechanism for marine protection. A growing community. A practical way to support ocean conservation without changing your entire lifestyle.

Raise a glass. Protect the ocean. 🌊