Ocean Beer is launching in France!

Today, June 8th, is a very special day for the ocean… and beer!

As we celebrate World Ocean Day, we're incredibly proud to announce that Ocean Beer is officially hitting the French market! There couldn't have been a better day for it.

World Ocean Day is an essential time of year for all of us to remember that the ocean isn't just home to some of the most breathtaking ecosystems on earth — it's also absolutely vital to our survival. It produces 50% of our planet's oxygen, absorbs 90% of the excess heat from human activity, covers 70% of the planet's surface, and feeds billions of people. The ocean isn't just a part of our planet. It IS our planet.

And yet it remains the most underfunded of all United Nations' Sustainable Development Goals.

That's exactly why Ocean Beer was created in the first place: to turn our daily consumption habits into direct, measurable funding for the ocean — with 100% of the brand's profits distributed to marine conservation projects.

This is therefore quite an emotional milestone for us: after taking the brand to Spain and Germany and already giving €500,000 back to ocean organisations, we're now scaling the brand — and its positive ocean impact — further by launching Ocean Beer in France, in 5 national supermarket chains across the country! 🥹🇫🇷

A big THANK YOU to everyone who made this possible, especially La Brasserie des Sources, who brews our beer locally, the IBB teams who supported us all the way onto the shelves, and our retail partners for believing in this project.

So to everyone in France: for your next afterwork or day at the beach, have an Ocean Beer 🍻 For every beer sold, half the profit goes to ocean conservation organisations here in France, and the other half funds the deployment of Marine Protected Areas in some of the world's most biodiverse but most threatened ecosystems (320m² of ocean protected for a year with every 50cl can, 480m² with every 75cl bottle).

Just enjoy your beer, and we'll take care of the rest 💙